Prime Your Product's Positioning for Direct Response
PLG Disrupt Conference On-Demand | Pro Membership
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Session Overview
Session’s key takeaways:
- Nail foundational messaging
- Build consistent, templated product/value stories
- Accelerate G2’s product launch process
- Create landing pages, emails, PR, and even booths!
- Increase product campaign conversion by 900% YoY
About The Speaker
Yoni Solomon is Director of Product Marketing & Strategy at G2 and has spent a decade launching new products, partnerships, and acquisitions for Chicago’s top SaaS companies, including Vibes ($45M raised in 2016), and PowerReviews (#49 on Deloitte’s Fast 500, #1 in Chicago in 2018). Yoni’s thought leadership on go-to-market strategy can be found in Forbes, where he’s a frequent contributor, while he has been recognized as one of the world’s 50 most influential product marketers by Product Marketing Alliance.
Yoni Solomon
Director of Product Marketing at G2
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