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Why Product Ops is a Secret Weapon
For Product-Led Organizations

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Session Overview

Session Overview: In this session, Christine Itwaru, Sr. Director of Product Operations at Pendo will explain why Product Ops is a critical investment for any product-led strategy. Product-led organizations view their product as not only what the company sells, but also as a vehicle for lead acquisition and pipeline creation, onboarding, education and support. That means a broader mandate for Product the team must rethink how they build and release software to accelerate adoption and ensure customer success.

Session’s Key Takeaways:

  • Why product-led growth requires a new role on the product team
  • How Product Ops can help you align internal and external stakeholders
  • How to create a center of operational excellence for product management
Christine Itwarou

Christine Itwaru

Sr. Director of Product Operations at Pendo

Get 40+ Hours Of PLG On-Demand

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Tons Of ❤️ From Global Product & CX Leaders

“The Product-Led Growth Hub has been a wealth of content and thought-leadership for everything PLG-related.  I enjoyed partnering with their team and am looking forward to being an active member of their community going forward.”

David Apple, Head of Customer Success at Notion

“Product-Led Growth Hub offers great resources for anyone looking to either make the product-led transition or get into product-focused roles by expanding their existing skill-set. Its value prop. and content is heavily focused on product growth, retention, and user experience – you could almost say it’s content heaven for Product & CX professionals!”

Parag Pathak, Product Marketing Lead at IBM

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