Free Certification Program: Making the Product-Led Transition

Learn established frameworks from top Product-Led organizations, and the first steps you should take internally, in order to make the PLG transition.

Free Certification Program: Making the Product-Led Transition

Learn established frameworks from top Product-Led organizations, and the first steps you should take internally, in order to make the PLG transition.

Learn Frameworks Adopted By

About

This certification program is part of the Open Training Days Initiative initiative by Product-Led Growth Hub aiming to evangelize the PLG notions across the SaaS industry. By enrolling learners have the opportunity to get certified for free
and learn if PLG fits their personal & business needs.

But wait…what the heck is Product-Led Growth (PLG)?

Product-Led Growth (PLG) is an end user-focused growth model that relies on the product itself as the primary driver of customer acquisition, conversion and expansion.
Source OpenviewPartners

Why Should I Care?

Customer Needs Evolve

Digital transformation & consumerization accelerate customer demands

Self-Serve Thrives

Buyers & end-users expect to self educate themselves and eliminate TTV.

Intuitive Product Features

Learn how product experience affects acquisition, retention & expansion

Free Offerings Prevail

Customers expect to try before they buy. The sales-led GTM model goes extinct.

Don't Just Take Our Word For It...

Training Path

Course Contents

Welcome Session
  • Introduction & Agenda 4:32
Product-Led Growth Foundations
  • What the Heck is PLG? 04:20
  • PLG Misconceptions 03:08
  • Product-Led Growth Pillars 04:35
  • The Product-Led Imperative 01:50
  • Why Product Experience 01:12
  • Course Handouts
Define your Product-Led Qualified Lead Criteria
  • What is a Product-Qualified Lead? 01:13
  • Discovering your PQLs 12:55
  • What Does your North Star Metrics Represent? 01:22
  • Define the Outputs Narrowing Down your PQLs 02:54
  • Use your North Start Metric to Create Cross Alignment 02:45
  • Merge the Tech Touch & High Touch Activations 01:32
  • Course Handouts
Setting up Your Product Analytics
  • Setting up your Product Analytics Goals 02:29
  • Discover your PQLs Intent 02:57
  • The Evolution of Product Instrumentation 02:15
  • Product analytics Programs 02:34
  • Instrumenting the Product Journey 04:08
  • Course Handouts
Invest in Product-Led Onboarding (PLO)™
  • Product-Led Onboarding As a Concept 04:00
  • The Critical Next Steps for a Stellar User Onboarding Experience 05:13
  • Course Handouts
Make it easy for your Product to talk to your Sales Team
  • Make it easy for your Product to talk to your Sales Team 05:09
  • Course Handouts
Define PLG Ownership
  • Define PLG Ownership Across & Within your Organization 10:32
Create Sales Enablement
  • How to pass the learnings to the rest of your sales team 02:25
  • Course Handouts
Certification
  • Certification of Achievement from the World’s #1 PLG Academy
Get Certified For Free

Ready to Make the Transition?

Who the Program Concerns

Our programs offer the opportunity to learners to expand their business knowledge by capitalizing on PLG foundations. If your role has a direct impact on the customer journey our programs will excel your expertise, offer and increase your attractiveness to potential employers or simply help your business generate more revenue.

SaaS Organizations

Businesses that want to capitalize on customer feedback and product usage, become proactive towards customers’ needs and eliminate hand-holding.

Start-Ups

In need to create a scalable business model and use the product as the main growth lever, no matter the stage they are currently in.

SaaS Executives

In need to develop a set of competitive skills similar to those acquired by professionals driving Product-Led Growth in leading SaaS organizations.

Despina-Exadaktylou

MEET YOUR TRAINER

Despina Exad.
Founder Product-Led Growth Hub

Product-Led Growth champion, onboarding strategist, and founder of Product-Led Growth Hub, World’s 1st PLG academy. Despina has 10 years of experience in the SaaS industry and the last three years she has contributed widely to the PLG community by researching and helping executives & organizations to discover their PLG levers.

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