Product-Led Growth (PLG) Core Certificate™

Our 26 hours long live-online certification program provides a thorough breakdown of how to build a strong Product-Led Foundation – including an introduction to pillars, metrics, challenges, and transformation prerequisites.

Product-Led Growth (PLG) Core Certificate™

Our 26 hours long live-online certification program provides a thorough breakdown of how to build a strong Product-Led Foundation – including an introduction to pillars, metrics, challenges, and transformation prerequisites.

Trusted by the World’s Leading Teams

What You Should Expect

If you are looking forward to upskilling or just learn how to become a Product-Led Growth leader this certificate is for you. The 26 hours long training program will provide you with 10+ modules honing into aspects of Product-Led transformation, metrics, GTM practices, customer feedback assessment, and Product-Led Onboarding (PLO)™ – just to name a few.

Live-Online

Learn, engage and dive into PLG foundations from the comfort of your screen

20+ Hours of Training

Analyzing every aspect required in order to transform your GTM & business practices

PLG Certificate

Get certified from the world's #1 PLG academy, and accelerate your career route.

100+ Exams Questions

Multiple choice, assignments, and essays evaluating Product-Led Growth foundation & practices.

Handouts & Frameworks

Lifetime access to course material & recordings to revise at your own pace.

Mentoring and Q&As

From the academy's experts and industry thought leaders

Alumni Community

Become a member of our alumni community & connect with likeminded peers

Flexible Schedule

Choose the cohort that better fits your schedule

Product Workshops

PLG workshops from Top Product-Led Organizations.

World Class Trainers

Learn from the industry’s most qualified Product & CX experts.

Course Updates

12 months free access to course updates.

Membership Lifetime Access

Access to extensive PLG on-demand library, frameworks, events & training offers.

Training Path

Course Contents

Welcome Session
  • Everything you need to know about your learning experience
  • What you should expect from the PLG Core Certification™ Program
  • Course foundations, points of analysis & assessments
  •  Q&A
Product-Led Growth Foundations
  • SaaS industry evolution
  • Sales-Led Vs. Product-Led GTM & Business Model
  • The Product Experience Imperative
  • PLG Foundations & Transformation prerequisities
  • Q&A
Product-Led Growth Metrics
  • Live-Online Session
  • Product-Led Acquisition
  • The State Of Product-Led (Growth) Metrics
  • PLG metrics Beyond Acquisition
  • Best Practices & Use Cases
  • Q&A
Pricing & Packaging
  • Live-Online Session
  • Product-Led Acquisition
  • The State Of Product-Led (Growth) Metrics
  • PLG metrics Beyond Acquisition
  • Best Practices & Use Cases
  • Q&A
PLG Ownership & Customer Feedback
  • Closing the feedback loop
  • Creating a common code of conduct
  • Creating a comon code of conduct
  • Product Ops: The heart of every Product-Led Organization
  • Q&A
Building Products Customer Love
  • Product Instrumentation
  • Product Virality
  • Product Discovery
  • Customer Requests vs. Product Development
  • Q&A
The Product-Led Onboarding (PLO)™ Framework
  • Breaking Down the User Onboarding Facets
  • Product-Led Onboarding (PLO)™ Framework: The Key to Unlocking PLG
  • Conventional User Onboarding Vs. Product-Led Onboarding
  • Top Mistakes to Avoid When Setting Up your User Onboarding Experience
  • Email Onboarding Flows Best Practices From 50+ Product-Led Organizations
  • Product-Led JTBD Framework and In-App Segmentation
  • Q&A
  • Product-Led Sales as a Concept
  • Best Practices Per Growth Stage & Industry Segment
  • Sales Enablement in the Product-Led Era
  • Product Driven Customer Success
  • Q&A
  • How to Conduct a User Onboarding Audit
  • Product-Led Onboarding Metrics & ROI Analysis
  • Product-Led Onboarding Ownership per Customer Lifecycle Stage
  • User Onboarding Data, KPIs & Best Practices
  • Q&A
Putting Together a PLG Framework
  • Setting Principles and Foundations
  • Established PLG Frameworks Analysis
  • The Product-Led Customer Journey
  • Recommended Toolstack
  • Q&A
Final Exams
  • A-Z Multiple Choice & Assessments on Delivered Course Material
  • Case Study: Putting together a Product-Led Customer Journey
  • Final Q&A and Assessments Evaluation
  • Product-Led Growth (PLG) Core™ Certificate

Ready to Make the PLG Transition?

Welcome Session
  • Everything you need to know about your learning experience
  • What you should expect from the PLG Core Certification™ Program
  • Course foundations, points of analysis & assessments
  •  Q&A
Product-Led Growth Foundations
  • SaaS industry evolution
  • Sales-Led Vs. Product-Led GTM & Business Model
  • The Product Experience Imperative
  • PLG Foundations & Transformation prerequisities
  • Q&A
Product-Led Growth Metrics
  • Live-Online Session
  • Product-Led Acquisition
  • The State Of Product-Led (Growth) Metrics
  • PLG metrics Beyond Acquisition
  • Best Practices & Use Cases
  • Q&A
Pricing & Packaging
  • Live-Online Session
  • Product-Led Acquisition
  • The State Of Product-Led (Growth) Metrics
  • PLG metrics Beyond Acquisition
  • Best Practices & Use Cases
  • Q&A
PLG Ownership & Customer Feedback
  • Closing the feedback loop
  • Creating a common code of conduct
  • Creating a comon code of conduct
  • Product Ops: The heart of every Product-Led Organization
  • Q&A
Building Products Customer Love
  • Product Instrumentation
  • Product Virality
  • Product Discovery
  • Customer Requests vs. Product Development
  • Q&A
The Product-Led Onboarding (PLO)™ Framework
  • Breaking Down the User Onboarding Facets
  • Product-Led Onboarding (PLO)™ Framework: The Key to Unlocking PLG
  • Conventional User Onboarding Vs. Product-Led Onboarding
  • Top Mistakes to Avoid When Setting Up your User Onboarding Experience
  • Email Onboarding Flows Best Practices From 50+ Product-Led Organizations
  • Product-Led JTBD Framework and In-App Segmentation
  • Q&A
  • Product-Led Sales as a Concept
  • Best Practices Per Growth Stage & Industry Segment
  • Sales Enablement in the Product-Led Era
  • Product Driven Customer Success
  • Q&A
  • How to Conduct a User Onboarding Audit
  • Product-Led Onboarding Metrics & ROI Analysis
  • Product-Led Onboarding Ownership per Customer Lifecycle Stage
  • User Onboarding Data, KPIs & Best Practices
  • Q&A
Putting Together a PLG Framework
  • Setting Principles and Foundations
  • Established PLG Frameworks Analysis
  • The Product-Led Customer Journey
  • Recommended Toolstack
  • Q&A
Final Exams
  • A-Z Multiple Choice & Assessments on Delivered Course Material
  • Case Study: Putting together a Product-Led Customer Journey
  • Final Q&A and Assessments Evaluation
  • Product-Led Growth (PLG) Core™ Certificate

Ready to Make the PLG Transition?

Who the Program Concerns

Our programs offer the opportunity to learners to expand their business knowledge by capitalizing on PLG foundations. If your role has a direct impact on the customer journey our programs will excel your expertise, offer and increase your attractiveness to potential employers or simply help your business generate more revenue.

SaaS Organizations

Businesses that want to capitalize on customer feedback and product usage, become proactive towards customers’ needs and eliminate hand-holding.

Start-Ups

In need to create a scalable business model and use the product as the main growth lever, no matter the stage they are currently in.

SaaS Executives

In need to develop a set of competitive skills similar to those acquired by professionals driving Product-Led Growth in leading SaaS organizations.

Out Trainers Work At

Tons of ❤️ From Our Learners

FAQ

Product-Led Growth increases its prevalence by the day. SaaS organizations need to be equipped with frameworks that deliver more with less. At the same time, the need for top-notch talent does not go away. Until now there was not any point of reference when it comes to the training and development of skills associated with PLG tactics.

At Product-Led Growth Hub we know what it takes to succeed in this highly competitive and ever-changing industry and we provide our learners with the latest frameworks, tactics, and best practices delivered by the most successful Product-Led Organizations.

For now, we only provide part-time curriculums that may last up to three months – depending on the number of certificates selected for tuition.

Our instructors are real-world SaaS Leaders with diverse backgrounds, working at companies including Globalwebindex, Oroson, Real Madrid and others. As experienced professionals who build and deliver digital products every day, they know exactly what it takes to get trained and succeed as a Product-Led Growth leader.

Each class includes a maximum of 15 learners in order to provide you with the necessary levels of engagement and attention throughout your tuition and beyond.

We take pride in providing hand-on training from day one. You will be using learning from the best in the field, use the necessary toolstack, taking part in group exercises & workshops, and accessing real-world case studies.

By the end of each course, you will know how to deliver products customers love, evangelize PLG internally, and advance your career as an upcoming Product-Led Growth leader.

We offer world-class training to organizations looking forward to making the PLG transition. In-person or online, we’ll assess and provide customize tailored training experience fitting your company’s needs.

Yes, we provide certifications of completion for every single course delivered along with the only PLG Certificate in the SaaS industry upon completion of our core curriculums.

The World is Now Product-Led

Are you Ready to Become a Certified PLG Expert?

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