Product Marketing in the Product-Led Era

$65.00

This course was first featured on the PLG Bootcamp. Product marketing redefines its identity when PLG is in order. Utkarsh Rai PMM at VWO delivers a crash course on practices PMMs should follow when PLG is in order. You can dive more into the training session’s elements below. The session is eligible for a PLG certification of completion.

Product-Led Onboarding | Session Overview

This session is part of the PLG Bootcamp, and emphasizes how Product-Led Growth actually redefines the role of the Product Marketer. Utkarsh Rai delivers a session that will help PMMs to:

  • Build an audience before launching products
  • Align their marketing efforts with business growth
  • Streamline customer engagement & metrics
  • Create a Product-Led GTM Strategy with customer data
  • Capitalize on VWO’s Case Study and learn how to increase product adoption
Become PLG Certified

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