PLG Live-Online Event: Best GTM Practices for Product Marketing

Session’s Overview: Go To Market (launching a new product or feature) is one of the most fundamental roles of a Product Marketing Manager. Product Marketers is in charge of not only telling the story of the product and highlighting it’s best selling features, but also coordinating this across multiple channels and stakeholders in the organization.

In this session Jonathan Maimon Head of Product Marketing  at Elementor, analyzed:

  • What is a GTM strategy and what it entails
  • Crystallizing the main product benefits
  • Product messaging & packaging
  • Adapting messages to the right medium
  • How to analyze success

About the Speaker

Jonathan is a senior product marketing director from Tel Aviv. He’s been working in online marketing for over a decade, establishing and leading product marketing endeavors in high profile companies such as Wix, DeviantArt and Tailor Brands.

He recently joined Elementor, the leading site builder for WordPress sites, as Head of Product Marketing, where he’s in charge of GTM campaigns, buyers personas, messaging, user journey and more.

Jonathan Maimon

Head of Product Marketing, Elementor

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