Product Marketing in the Product-Led Era


This course is part of the #FightCovid initiative. Product marketing redefines its identity when PLG is in order. Utkarsh will host a crash course on practices PMMs should follow via practical use cases. The session’s agenda will entail:

  1. Building an audience before launching products
  2. Aligning your marketing efforts with business growth
  3. Customer engagement & metrics
  4. Creating a Product-Led GTM Strategy with customer data
  5. Case Study: How VWO increased product adoption by 50%