Trusted By Brands You Love
About
This certification program is part of the Open Training Days Initiative initiative by Product-Led Growth Hub aiming to evangelize the PLG notions across the SaaS industry. By enrolling learners have the opportunity to get certified for free
and learn if PLG fits their personal & business needs.
But wait…what the heck is
Product-Led Growth (PLG)?
Product-Led Growth (PLG) is an end user-focused growth model that relies on the product itself as the primary driver of customer acquisition, conversion and expansion. – Source OpenviewPartners
Why Should You Care?
Customer Needs Evolve
Digital transformation & consumerization accelerate customer demands
Self-Serve Thrives
Buyers & end-users expect to self educate themselves and eliminate TTV.
Intuitive Product Features
Learn how product experience affects acquisition, retention & expansion
Free Offerings Prevail
Customers expect to try before they buy. The sales-led GTM model goes extinct.
Don't Just Take Our Word For It...
“There is an inexorable march toward the End User Era that simply can’t be stopped. As a software company, you can’t opt out of this secular shift. It’s pretty damn obvious that you wouldn’t build an on-prem product geared for the CIO Era. While you can still get away with building your business for the Exec Era, that wave has already crested and its days are numbered.”
Blake Barlett, Product-Led VC at Openview
“The future of growth belongs to product-led companies. At HubSpot, we realized this a few years ago, which is why we disrupted our own business model before anyone else could. Market dynamics and consumer behavior have changed – increasingly consumers expect to use software and extract value from it before buying.”
Kieran Flanagan, SVP Marketing at Hubspot
Curriculum
01
Welcome Session
Introduction & Agenda
02
PLG Foundations
What the Heck is PLG? 04:20
PLG Misconceptions 03:08
The Product-Led Imperative 01:50
Why Product Experience 01:12
03
Define Your PQL Criteria
What is a Product-Qualified Lead? 01:13
Discovering your PQLs 12:55
What Does your North Star Metrics Represent? 01:22
Define the Outputs Narrowing Down your PQLs 02:54
Use your North Star Metric to Create Cross Alignment 02:45
Merge the Tech Touch & High Touch Activations 01:32
04
Setting up Your Product Analytics
Setting up your Product Analytics Goals 02:29
Discover your PQLs Intent 02:57
The Evolution of Product Instrumentation 02:15
Product analytics Programs 02:34
Instrumenting the Product Journey 04:08
05
Invest in Product-Led Onboarding (PLO)™
Product-Led Onboarding As a Concept 04:00
The Critical Next Steps for a Stellar User Onboarding Experience 05:13
06
Make it easy for your Product to talk to your Sales Team
Make it easy for your Product to talk to your Sales Team 05:09
07
Define PLG Ownership
Define PLG Ownership Across & Within your Organization 10:32
08
Create Sales Enablement
How To Pass The Learnings To The Rest of Your Sales Team 02:25
Who the Program Concerns
Our programs offer the opportunity to learners to expand their business knowledge by capitalizing on PLG foundations. If your role has a direct impact on the customer journey our programs will excel your expertise, offer and increase your attractiveness to potential employers or simply help your business generate more revenue.
SaaS Organizations
Businesses that want to capitalize on customer feedback and product usage, become proactive towards customers’ needs and eliminate hand-holding.
Start-Ups
In need to create a scalable business model and use the product as the main growth lever, no matter the stage they are currently in.
SaaS Executives
In need to develop a set of competitive skills similar to those acquired by professionals driving Product-Led Growth in leading SaaS organizations.
MEET YOUR TRAINER
Despina Exad.
Founder Product-Led Growth Hub
Product-Led Growth champion, onboarding strategist, and founder of Product-Led Growth Hub, World’s 1st PLG academy. Despina has 10 years of experience in the SaaS industry and the last three years she has contributed widely to the PLG community by researching and helping executives & organizations to discover their PLG levers.
Tons of ❤️ From Our Learners
“Great trainings and diverse range of perspectives on all things PLG, from trainers that have proven record and hands-on experience on the matter.”
Ines Liberato, Head of Product Innovation at Tax Systems
“Extremely valuable learnings on how Product-Led Growth can help the product become the No1 growth lever & embrace cross-alignment.”
