Natalia Skarlatou
ΑΙ Product Manager, Kaizen Gaming
Natalia Skarlatou is a strategic product professional with a 360° view of the product lifecycle-from strategy and discovery to execution and impact measurement. With extensive experience in product management, user experience, and data-driven decision-making, she has successfully delivered high-performing products across industries, including iGaming. As AI Senior Product Owner at Kaizen Gaming, Natalia leads AI-driven initiatives, enhancing user experience through personalized recommendations and strategic product development. She plays a key role in integrating AI-powered solutions into the Casino product, optimizing game discovery, engagement, and retention. Her expertise spans product discovery, market research, UX, analytics, and AI integration, making her a key bridge between business, technology, and data science teams.
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PLG Disrupt Summit
Transforming AI Solutions into Products
Too often, AI initiatives falter because they begin as technical experiments disconnected from clear business goals. Teams frequently build sophisticated models without first articulating a precise problem, securing stakeholder alignment, or establishing metrics to measure genuine impact.
In this interactive session, you'll learn how to transform AI concepts into tangible products that deliver measurable business results. Drawing on real-world case studies from the gaming industry and beyond, we'll outline a proven approach to tackling ambiguous AI requests, utilizing data-driven insights to identify meaningful problems, and ensuring AI features integrate seamlessly with your broader product strategy and KPIs.
Key takeaways include:
Practical strategies for shifting from AI experimentation to impactful products
Methods to define and track AI success metrics that genuinely matter
Techniques for aligning AI initiatives with overarching product and business objectives
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