Amber Clifford
Founder, Murai International Consulting (Ex-Disney+, Ex-Uber)
Having worked a decade in tech, since the early days of Uber, Amber has launched Uber Eats and Disney+ to more than 120 countries and territories combined. As one of tech’s leading international expansion experts, Amber has worked on all aspects of the strategy from on-the-ground operations set up, go-to-market, pre-market assessments to product and everything in between. She combines her high EQ and knack for being a culture connector with powerful analytical thinking and data analysis to map out strategies for some of the world’s biggest brands. Whether she’s launching in Saudi, Kenya or Paris - Amber believes there is always a balancing act between hyper-localization and scale, and there’s not a one-size-fits-all right answer but rather key principles to lead decision-making. In 2023 she founded Murai Consulting, built upon the successful principles she’s developed over the last decade, to help companies define the right international expansion strategy for their business.
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PLG Disrupt Summit 2023
Product Strategy
Scaling Globally: Striking the Ideal Balance Between Expansion and Local Customization
Join Amber Clifford as she explores the product strategy fundamental to a critical business decision: international expansion. In this session, Amber will outline her methodology for initiating new markets from a product perspective. She will concentrate on the strategies she utilizes to decide between hyper-localization and a scaled approach. Acquire invaluable knowledge from her broad expertise as an expert in international expansion, with work experience spanning more than 120 countries and territories with organizations such as Uber Eats and Disney+.
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