Founder, Murai International Consulting (Ex-Disney+, Ex-Uber)
Having worked a decade in tech, since the early days of Uber, Amber has launched Uber Eats and Disney+ to more than 120 countries and territories combined. As one of tech’s leading international expansion experts, Amber has worked on all aspects of the strategy from on-the-ground operations set up, go-to-market, pre-market assessments to product and everything in between. She combines her high EQ and knack for being a culture connector with powerful analytical thinking and data analysis to map out strategies for some of the world’s biggest brands. Whether she’s launching in Saudi, Kenya or Paris - Amber believes there is always a balancing act between hyper-localization and scale, and there’s not a one-size-fits-all right answer but rather key principles to lead decision-making. In 2023 she founded Murai Consulting, built upon the successful principles she’s developed over the last decade, to help companies define the right international expansion strategy for their business.
Scaling Globally: Striking the Ideal Balance Between Expansion and Local Customization
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