The Evolving Role of the Product Marketer in the Product-Led Era
On-Demand Webinar
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Session Overview
About The Speaker
In her role as Senior Product Marketing Manager at GetResponse, Abby focuses on strategic product positioning and value-driven messaging. She works to develop a deep understanding of customer needs and execute high-impact GTM, lead gen, and retention campaigns. Abby demonstrates her passion for customer success by developing online marketing training programs and hosting educational webinars.
Abby Hehemann
Sr PMM at Getresponse
Get 40+ Hours Of PLG On-Demand
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Tons Of ❤️ From Global Product & CX Leaders
“The Product-Led Growth Hub has been a wealth of content and thought-leadership for everything PLG-related. I enjoyed partnering with their team and am looking forward to being an active member of their community going forward.”
David Apple, Head of Customer Success at Notion
“Product-Led Growth Hub offers great resources for anyone looking to either make the product-led transition or get into product-focused roles by expanding their existing skill-set. Its value prop. and content is heavily focused on product growth, retention, and user experience – you could almost say it’s content heaven for Product & CX professionals!”
