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TIME’s Journey to Building a Digital Subscription Product

What you will learn?

Learn how Time’s successfully revamped their Go-to-market strategy and launched a subscription-based model from scratch.

Main Takeaways: 

  • The impetus for TIME to build a B2C digital product
  • Internal alignment aka “Selling the product vision”
  • Evaluating subscription models
  • Go-to-market strategy breakdown
  • Product strategy execution
Namrata Suri, Product Lead at Time

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