Christian Becerra

Christian Becerra is a results-driven product leader with over 18 years of experience in digital product development, eCommerce, and technology innovation. As VP of Product at Alibaba Group, he leads the strategy, development, and growth of multi-product ecosystems, shaping the future of eCommerce in Europe.
His journey in technology began at 12 years old, programming and developing digital solutions. By 19, he was building websites, and at 25, he launched his own startup, gaining hands-on experience in scaling businesses. Prior to Alibaba, Christian played a key role in the success of McDonald’s Spain’s digital transformation, overseeing the development of its mobile ecosystem.
Beyond his corporate career, Christian is passionate about tech-driven storytelling and education. Since 2018, he has hosted “Gran Invento”, a technology and digital business podcast that became one of the most listened-to in Mexico and Spain.
With a data-driven, user-centric approach, Christian specializes in AI-driven product innovation, user behavior analysis, and conversion optimization. His ability to bridge technology, business strategy, and customer experience has made him a sought-after speaker and mentor in the product community.