PRODUCT-LED GROWTH RESEARCH

The delivery of stellar product-led product experiences is not optional anymore. It is the one competitive advantage following succesful SaaS organizations. Even more, it is now expected across the spectrum.  IT consumerization and customer demands only embrace that outcome. 

ReinventGrowth knows that and in an effort to map product experience across the SaaS landscape surveyed 40+ SaaS organizations and interviewed 50 executives who own or lead PLG. The research showcases with real-world examples, how Product-Led techniques affect the customer journey.

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