Product-Led Growth Survey

The State of Product-Led Growth 2021

We embarked on a mission to map Product-Led Growth
best practices across the SaaS landscape.

In Collaboration With

The State of Product-Led Growth 2021

The delivery of stellar Product-Led experiences is not optional anymore. It is the one competitive advantage following successful SaaS organizations. Even more, it is now expected across the spectrum.  IT consumerization, the increasing customer demands, and the acceleration of digital transformation only embrace this outcome. At Product-Led Growth Hub, we embarked on a mission to map Product-Led Growth best practices across the SaaS landscape. Our commitment is to help reshape the SaaS growth mindset via the lens of PLG.

To achieve that we decided to explore a variety of domains the likes of Product, Marketing, Sales, Engineering, UX, and Support to uncover what it takes to deliver products customers love. We’d really appreciate your input on our 2021 survey and looking forward to crafting the results into a comprehensive report on the Product-Led landscape.

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Research Publications

The State of Product-Led Growth 2019

Data and insights from 40+ Product-Led Organizations.

A Behind the Scenes View of Hubspot’s Product-Led Onboarding

Product-Led Growth study on Hubspot’s Product-Led Onboarding levers.

PLG Pulse

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