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Chief Operations Officer Southeastern Europe, Microsoft
Christina is a visionary leader dedicated to empowering public entities, private companies, and individuals to deliver exceptional customer experiences, foster inclusive economic growth, and create successful products and services. Guided by the values of People, Passion, and Authenticity, she brings a wealth of experience in the software industry, driving value through innovation, partnerships, and ecosystems. She firmly believes that technology is a key enabler for collective achievement.
She is passionate about creating a culture that nurtures talent, fosters ideas and execution, drives technology intensity, and fuels durable success for any organization on a daily basis. As the Chief Operating Officer (COO) at Microsoft Southeast Europe, she leads the marketing and operations strategy and execution across 14 countries. With over 17 years of experience in sales and marketing leadership roles, she has a passion for developing and executing strategies that deliver 10x impact, revenue growth, customer satisfaction, and competitive advantage.
Her core competencies include sales and partner enablement, sales transformation projects, global learning and development strategy, marketing strategy and propositions, and field force effectiveness programs. She is also an accredited coach and trainer, committed to building diverse and inclusive teams that reflect their customers, partners, and communities. She enjoys working with smart, creative people who share her vision of using technology to empower individuals and organizations to achieve more.