- What is a GTM strategy and what it entails
- Crystallizing the main product benefits
- Product messaging & packaging
- Adapting messages to the right medium
- How to analyze success
About The Speaker
Jonathan is a senior product marketing director from Tel Aviv. He’s been working in online marketing for over a decade, establishing and leading product marketing endeavors in high profile companies such as Wix, DeviantArt and Tailor Brands.
He recently joined Elementor, the leading site builder for WordPress sites, as Director of Product Marketing, where he’s in charge of GTM campaigns, buyers personas, messaging, user journey and more.