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Best GTM Practices for Product Marketers

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Session Overview


In this session Jonathan Maimon Head of Product Marketing  at Elementor, analyzed:

  • What is a GTM strategy and what it entails
  • Crystallizing the main product benefits
  • Product messaging & packaging
  • Adapting messages to the right medium
  • How to analyze success

About The Speaker

Jonathan is a senior product marketing director from Tel Aviv. He’s been working in online marketing for over a decade, establishing and leading product marketing endeavors in high profile companies such as Wix, DeviantArt and Tailor Brands.
He recently joined Elementor, the leading site builder for WordPress sites, as Director of Product Marketing, where he’s in charge of GTM campaigns, buyers personas, messaging, user journey and more.


Jonathan Maimon

Product Marketing Director, Elementor

Get 40+ Hours Of PLG On-Demand

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Tons Of ❤️ From Global Product & CX Leaders

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David Apple, Head of Customer Success at Notion

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Parag Pathak, Product Marketing Lead at IBM

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