Building a Customer Feedback Process to Drive PLG

Customer feedback assessment and collection is imperative when Product-Led Growth is at play. In this session by PLG Disrupt,  Ingmar Zahorsky, VP Customer Success at ChartMogul will discuss strategies on how to work with customer feedback and usage data across departments to drive PLG. Session’s key takeaways: How to collect and share product feedback Approaches […]

Prime Your Product’s Positioning for Direct Response

Effective product positioning might just be the single most important skill for a Product Marketer to have. In this session by PLG Disrupt Yoni Solomon, Product Marketing Director at G2 how PMMs ensure positioning, problem statements, and value propositions are primed and ready for conversion and demand generation. Session’s key takeaways: Nail foundational messaging Build […]

Product Driven Digital Transformation

Digital Transformation is critical to the ongoing success of nearly every company, however the vast majority of these transformation efforts fail. All too often, enterprises make the faulty assumption that digital transformation is simply about applying technology to existing processes, rather than about fundamentally changing the strategy and approach of their business.  About The Speaker […]