Why Product-Led Onboarding has become Close’s Greatest PLG Lever

Pre-intro This Product-Led Growth study refers to techniques that were in effect during the summer period of 2018. There is a case those tactics are no longer part of Close’s product-led onboarding strategy.  We would like to give special credits to Close’s team members who contributed to our Product-Led Growth research and shared with us […]

Product-Led Onboarding: The secret behind Hubspot’s PLG

Foreword Upon the release of our comprehensive Product-Led Growth research and the introduction of Product-Led onboarding (PLO) as a business framework, the term seems to become all the more popular across the SaaS industry. So far, we’ve analyzed how PLO affects SaaS organizations’ PLG levels but we never actually mentioned how our research led us […]