In modern product development, the ability to integrate Generative AI into everyday workflows is no longer optional — it is rapidly becoming a core product leadership capability. Forward-thinking organizations recognize that embedding GenAI into product practices is essential to staying competitive, accelerating innovation, and increasing team effectiveness.
This session presents a real-world transformation journey of a multi-thousand-person Product Management organization — moving from a high-level, organization-wide AI strategy to practical, agent-enabled workflows embedded directly into teams’ daily operations. Participants will gain a structured, step-by-step framework for analyzing existing product creation processes and systematically introducing GenAI across the entire product lifecycle, including discovery and user research, ideation, experimentation, roadmap planning, and go-to-market execution.
Designed to be highly actionable, the session equips leaders with a proven transformation approach, concrete use cases, and clear starting points to enhance productivity, decision quality, and organizational learning velocity within their product teams.
