Demystifying Zendesk’s PLG Levers
In this episode, Despina Exadaktylou, Founder at Product-Led Growth Hub sits down with Teresa Anania VP of Global Customer Success & Renewals at Zendesk, to discuss how PLG helps the customer support leader internally to accelerate its growth levers. About The Speaker Teresa Anania is SVP of Global Customer Success, Renewals and Customer Experience at Zendesk where she […]
How Product Ops Empowers Product Management at Calendly
At Product-Led Growth organizations, like Calendly, speed and quality of the decisions made by product teams is what drives growth. In this session by PLG Disrupt, Srinivas Somayajula Head of Product Ops, Monetization and Growth at Calendly will explain how the forces of all teams together deliver an exceptional experience that continues to accelerate growth […]
Leveraging Pricing and Packaging to Drive PLG
The best Product-Led Growth organizations continually assess and optimize their pricing and packaging strategies to drive profitable growth. In this session by PLG Disrupt, Lisa Singer V.P. Principal Analyst at Forrester will explain the essential research and decisions driving PLG. Session’s Main Takeaways Questions to ask current and potential customers to understand their value drivers […]
How to Effectively Align with your Product Team
The ability to establish and sustain product-market fit is at the core of accelerating a business’s growth. To do this, Customer Success plays a critical role in being the conduit to connecting Product Management with Customers to ensure ongoing alignment. In this session by PLG Disrupt, Sydney Strader Head of Customer Success at Catalyst will […]
How to Put Together a Data-Driven Customer Feedback Process
Hannah Chaplin Product Director and Dan Dalton Sr. Product Manager at Pendo explain how centralized qualitative feedback effectively can align with quantitative data into a single picture along with how it can be turned into a data-driven force for any product-led organization. Session’s key takeaways: The need to centralize qual effectively, touching on what voice of the customer means to […]
Product-Led Growth Fundamentals
Introduction Product-Led Growth is thriving. If you don’t believe that, just notice how the way people are experiencing software keeps changing. It is not enough for a product to just deliver its value proposition. It needs to meet customers’ needs and seamlessly enabling them to grow. IT consumerization, fierce competition, reduced switching costs and the […]
The State of Product-Led Growth
Introduction Editor’s note: This research publication was first published on Reinventgrowth‘s blog, in the Spring of 2019. To uncover the challenges and competing strengths Product-Led organizations employ, we embarked on a mission to define Product Led experience in the SaaS landscape. To achieve this, we surveyed 40 SaaS organizations and 50 executives who own or […]
Product-Led Onboarding: The secret behind Hubspot’s PLG
Foreword Upon the release of our comprehensive Product-Led Growth research and the introduction of Product-Led onboarding (PLO) as a business framework, the term seems to become all the more popular across the SaaS industry. So far, we’ve analyzed how PLO affects SaaS organizations’ PLG levels but we never actually mentioned how our research led us […]
How Product-Led Growth Redefines Customer Experience
Introduction The disruptive SaaS ecosystem is overtaking the digital world. We live in an era where almost everything can be managed from the comfort of our screens. Consumerization further embraces this notion. It encourages the delivery of flawless product experiences in B2B too. While the product becomes the main growth lever. The emerging Product-Led GTM […]