Evaluating Product Experience via the Lens of Data-Driven Guidance
Pre-Intro In this guide, you will learn firsthand how product experience can be assessed. To achieve that we will showcase real examples of product onboarding practices. We encourage you to put those suggestions to work. Always, by taking a concerted focus on the particularities your products’ have. Introduction Stop for a minute and think. How […]
Product-Led Growth Fundamentals
Introduction Product-Led Growth is thriving. If you don’t believe that, just notice how the way people are experiencing software keeps changing. It is not enough for a product to just deliver its value proposition. It needs to meet customers’ needs and seamlessly enabling them to grow. IT consumerization, fierce competition, reduced switching costs and the […]
The State of Product-Led Growth
Introduction Editor’s note: This research publication was first published on Reinventgrowth‘s blog, in the Spring of 2019. To uncover the challenges and competing strengths Product-Led organizations employ, we embarked on a mission to define Product Led experience in the SaaS landscape. To achieve this, we surveyed 40 SaaS organizations and 50 executives who own or […]
Product-Led Growth in SaaS: Identifying The Challenges & Opportunities
Introduction This article was first published on Userlane’s Blog and covers thoughts & conclusions from “The State of Product-Led Growth” a comprehensive report on Product Led growth practices with insights are derived from 40 SaaS organizations like HubSpot, Segment, Intercom, Drift, Clearbit, Typeform, Gainsight, Pendo, Userlane, and others. The research project on emerging Product-Led Growth Go-To-Market practices aimed […]
What Wistia’s Product-Led Onboarding Can Teach us About PLG
Pre-intro This Product-Led Growth study refers to techniques that were in effect during the summer period of 2018. There is a case that some of those tactics may no longer be part of Wistia’s product-led onboarding strategy. We would like to give special credits to the team members, who contributed to our Product-Led Growth research […]
Why Product-Led Onboarding has become Close’s Greatest PLG Lever
Pre-intro This Product-Led Growth study refers to techniques that were in effect during the summer period of 2018. There is a case those tactics are no longer part of Close’s product-led onboarding strategy. We would like to give special credits to Close’s team members who contributed to our Product-Led Growth research and shared with us […]
Product-Led Onboarding: The secret behind Hubspot’s PLG
Foreword Upon the release of our comprehensive Product-Led Growth research and the introduction of Product-Led onboarding (PLO) as a business framework, the term seems to become all the more popular across the SaaS industry. So far, we’ve analyzed how PLO affects SaaS organizations’ PLG levels but we never actually mentioned how our research led us […]
How Digital Adoption Impacts Transformation
Editor’s Note: This article first appeared on Userlane’s blog here. What Is Digital Adoption? Digital adoption is the process through which an individual acquires the ability to fully master new technology and successfully carry out digital processes for specific purposes. Digital adoption is a change and learning mechanism that allows individuals to a) understand the potential of digital resources, b) accept and utilize […]
How Product-Led Growth Redefines Customer Experience
Introduction The disruptive SaaS ecosystem is overtaking the digital world. We live in an era where almost everything can be managed from the comfort of our screens. Consumerization further embraces this notion. It encourages the delivery of flawless product experiences in B2B too. While the product becomes the main growth lever. The emerging Product-Led GTM […]