Why Customer Adoption Should be Everyone’s KPI

After a customer goes live with their SaaS solution, entitlement adoption is one of the most important upstream indicators of the likelihood of an account to renew.  In this session by PLG Disrupt, Alison Skidmore Head of Customer Advocacy & Transformation Office, Cloud Success Services APJ, SAP will explain how SaaS organizations can re-focus their […]

Delivering Consumer Products for Foreign Markets

In this session by PLG Disrupt, Idan Fargeon Product Manager Lead at Alibaba will share some of the challenges of designing and developing consumer products for a culture and language different than yours and will suggest some tips on how to succeed in such a role, followed by examples from her experience being a foreign […]

How to Effectively Align with your Product Team

The ability to establish and sustain product-market fit is at the core of accelerating a business’s growth. To do this, Customer Success plays a critical role in being the conduit to connecting Product Management with Customers to ensure ongoing alignment. In this session by PLG Disrupt, Sydney Strader Head of Customer Success at Catalyst will […]

Building Product-Led Sales & CS Teams for SaaS

In this session by PLG Disrupt, David Apple, the first Customer Success & Sales hire at both Notion and Typeform, will be sharing his learnings about how to build Sales and CS teams for Product-Led Organizations. Session’s Key Takeaways: The importance of focus Learning about your customers Engaging with your customers Closing the feedback loop […]

The Beginner’s Guide To Product-Led Growth Metrics

This article was first published on Gainsight’s Blog and covers thoughts & conclusions from “The State of Product-Led Growth” a comprehensive report on Product Led GTM practices conducted by ReinventGrowth. Its insights are derived from 40 SaaS organizations like HubSpot, Segment, Intercom, Drift, Clearbit, Typeform, Gainsight, Pendo, Userlane and others. Introduction Introduction Since the beginning […]

Evaluating Product Experience via the Lens of Data-Driven Guidance

Pre-Intro In this guide, you will learn firsthand how product experience can be assessed. To achieve that we will showcase real examples of product onboarding practices. We encourage you to put those suggestions to work. Always, by taking a concerted focus on the particularities your products’ have. Introduction Stop for a minute and think. How […]

Product-Led Growth Fundamentals

Introduction Product-Led Growth is thriving. If you don’t believe that, just notice how the way people are experiencing software keeps changing. It is not enough for a product to just deliver its value proposition. It needs to meet customers’ needs and seamlessly enabling them to grow. IT consumerization, fierce competition, reduced switching costs and the […]

The State of Product-Led Growth

Introduction Editor’s note: This research publication was first published on Reinventgrowth‘s blog, in the Spring of 2019. To uncover the challenges and competing strengths Product-Led organizations employ, we embarked on a mission to define Product Led experience in the SaaS landscape. To achieve this, we surveyed 40 SaaS organizations and 50 executives who own or […]

Product-Led Growth in SaaS: Identifying The Challenges & Opportunities

Introduction This article was first published on Userlane’s Blog and covers thoughts & conclusions from “The State of Product-Led Growth” a comprehensive report on Product Led growth practices with insights are derived from 40 SaaS organizations like HubSpot, Segment, Intercom, Drift, Clearbit, Typeform, Gainsight, Pendo, Userlane, and others. The research project on emerging Product-Led Growth Go-To-Market practices aimed […]

What Wistia’s Product-Led Onboarding Can Teach us About PLG

Pre-intro This Product-Led Growth study refers to techniques that were in effect during the summer period of 2018. There is a case that some of those tactics may no longer be part of Wistia’s product-led onboarding strategy.  We would like to give special credits to the team members, who contributed to our Product-Led Growth research […]