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Building Product-Led Sales & CS Teams for SaaS

PLG Disrupt Conference On-Demand | Pro Membership

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Session Overview

In this session by PLG Disrupt, David Apple, the first Customer Success & Sales hire at both Notion and Typeform, will be sharing his learnings about how to build Sales and CS teams for Product-Led Organizations.

Session’s Key Takeaways:

  1. The importance of focus
  2. Learning about your customers
  3. Engaging with your customers
  4. Closing the feedback loop
  5. The people side of things

About The Speaker

David has had the privilege of running the Customer Success & Sales functions for two product-led hyper-growth start-ups: Notion and Typeform. In both cases he was the first hire in the Sales & Customer Success team and amongst the first 15 employees.


David Apple

Head of Customer Success, Notion

Get 40+ Hours Of PLG On-Demand

Why Customer Adoption Should Be Everyone's KPI
The Voice Of The Customer: Product & CS Alignment
How to Incorporate Tech-Touch to Scale Outcome-Driven Customer Success
Driving Product Innovation Through Customer Insights
The Ultimate Product-Led Growth Strategy
Product Driven Digital Transformation

Tons Of ❤️ From Global Product & CX Leaders

“The Product-Led Growth Hub has been a wealth of content and thought-leadership for everything PLG-related.  I enjoyed partnering with their team and am looking forward to being an active member of their community going forward.”

David Apple, Head of Customer Success at Notion

“Product-Led Growth Hub offers great resources for anyone looking to either make the product-led transition or get into product-focused roles by expanding their existing skill-set. Its value prop. and content is heavily focused on product growth, retention, and user experience – you could almost say it’s content heaven for Product & CX professionals!”

Parag Pathak, Product Marketing Lead at IBM

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