How to Better Run Win-Loss Analysis Programs

Our Training Cohorts Are Now Open.

How to Better Run Win-Loss Analysis Programs

PLG Disrupt Conference On-Demand | Pro Membership

Share This Session

Session Overview

Win/Loss programs provide direct customer feedback and invaluable insights into how well your marketing, product, support, and other areas of business are doing. While the benefits are numerous, many orgs fail to take advantage of win/loss analysis, and those that do, often find that the programs do not add value.

In this session by PLG Disrupt, Parag Pathak, Team Lead Marketing at IBM, will focus on:

How to drive key benefits of a win/loss program
The top 5 reasons those programs fail
Practical solutions to make win/loss analysis work for your team

About The Speaker

Parag is a passionate marketing leader, adjunct MBA professor and a keynote speaker who is able to think strategically about long term goals while handling the execution of day to day tactical marketing initiatives and sales strategies. Currently, leading product marketing at IBM, he excels at creative problem solving and identifying ways to get things accomplished more effectively and efficiently across multiple business units and in alignment with corporate goals. Pragmatic Marketing Certified.

Parag Pathak

Team Lead Marketing at IBM,

Become a Member

Get 40+ Hours Of PLG On-Demand

Why Customer Adoption Should Be Everyone's KPI

The Voice Of The Customer: Product & CS Alignment

How to Incorporate Tech-Touch to Scale Outcome-Driven Customer Success

Driving Product Innovation Through Customer Insights

The Ultimate Product-Led Growth Strategy

Product Driven Digital Transformation

Tons Of ❤️ From Global Product & CX Leaders

“The Product-Led Growth Hub has been a wealth of content and thought-leadership for everything PLG-related. I enjoyed partnering with their team and am looking forward to being an active member of their community going forward.”

David Apple, Head of Customer Success at Notion

“Product-Led Growth Hub offers great resources for anyone looking to either make the product-led transition or get into product-focused roles by expanding their existing skill-set. Its value prop. and content is heavily focused on product growth, retention, and user experience – you could almost say it’s content heaven for Product & CX professionals!”

Our Training Cohorts Are Now Open.