Fireside Chat: Agile Product Marketing
In this fireside chat by PLG Disrupt, Jonathan Maimon Head of Product Marketing at Elementor sits down with Muneyb Minhazuddin, VP Product Marketing VMware to discuss the challenges the SaaS industry has been going through due to Covid along with how the role of Product Marketers change when Product-Led Growth is at play. Session’s key […]
How Product Ops Empowers Product Management at Calendly
At Product-Led Growth organizations, like Calendly, speed and quality of the decisions made by product teams is what drives growth. In this session by PLG Disrupt, Srinivas Somayajula Head of Product Ops, Monetization and Growth at Calendly will explain how the forces of all teams together deliver an exceptional experience that continues to accelerate growth […]
Is it ok to fire a customer?
When do you admit defeat and let a customer go? It seems like between Customer Success and Product Management, we are both so reluctant to say “No” to a customer or to recommend that they use another product as “ours” will never have that feature. In this session by PLG Disrupt, Peter Lyon VP Customer […]
Why Customer Adoption Should be Everyone’s KPI
After a customer goes live with their SaaS solution, entitlement adoption is one of the most important upstream indicators of the likelihood of an account to renew. In this session by PLG Disrupt, Alison Skidmore Head of Customer Advocacy & Transformation Office, Cloud Success Services APJ, SAP will explain how SaaS organizations can re-focus their […]
How to Incorporate Tech-Touch to Scale Outcome-driven Customer Success
Optimized customer segmentation and outcome-focused engagements, tailored to customer needs and business goals enable a sustainable Customer Success organization and funding model. In this session by PLG Disrupt, Teresa Anania SVP of Global Customer Success, Renewals and Customer Experience at Zendesk will explain why now more than ever it is critical to learn pragmatic, actionable methods to build/refine […]
Delivering Consumer Products for Foreign Markets
In this session by PLG Disrupt, Idan Fargeon Product Manager Lead at Alibaba will share some of the challenges of designing and developing consumer products for a culture and language different than yours and will suggest some tips on how to succeed in such a role, followed by examples from her experience being a foreign […]
Leveraging Pricing and Packaging to Drive PLG
The best Product-Led Growth organizations continually assess and optimize their pricing and packaging strategies to drive profitable growth. In this session by PLG Disrupt, Lisa Singer V.P. Principal Analyst at Forrester will explain the essential research and decisions driving PLG. Session’s Main Takeaways Questions to ask current and potential customers to understand their value drivers […]
How to Effectively Align with your Product Team
The ability to establish and sustain product-market fit is at the core of accelerating a business’s growth. To do this, Customer Success plays a critical role in being the conduit to connecting Product Management with Customers to ensure ongoing alignment. In this session by PLG Disrupt, Sydney Strader Head of Customer Success at Catalyst will […]
How to Better Run Win-Loss Analysis Programs
Win/Loss programs provide direct customer feedback and invaluable insights into how well your marketing, product, support, and other areas of business are doing. While the benefits are numerous, many orgs fail to take advantage of win/loss analysis, and those that do, often find that the programs do not add value. In this session by PLG […]
Building Product-Led Sales & CS Teams for SaaS
In this session by PLG Disrupt, David Apple, the first Customer Success & Sales hire at both Notion and Typeform, will be sharing his learnings about how to build Sales and CS teams for Product-Led Organizations. Session’s Key Takeaways: The importance of focus Learning about your customers Engaging with your customers Closing the feedback loop […]