Prime Your Product’s Positioning for Direct Response

Session’s Overview

Effective product positioning might just be the single most important skill for a Product Marketer to have. In this session by PLG Disrupt Yoni Solomon, Product Marketing Director at G2 how PMMs ensure positioning, problem statements, and value propositions are primed and ready for conversion and demand generation.

Session’s key takeaways:

  1. Nail foundational messaging
  2. Build consistent, templated product/value stories
  3. Accelerate G2’s product launch process
  4. Create landing pages, emails, PR, and even booths!
  5. Increase product campaign conversion by 900% YoY

About the Speaker

Yoni Solomon

Product Marketing Director, G2 Crowd

Yoni Solomon is Director of Product Marketing & Strategy at G2 and has spent a decade launching new products, partnerships, and acquisitions for Chicago’s top SaaS companies, including: Vibes ($45M raised in 2016), and PowerReviews (#49 on Deloitte’s Fast 500, #1 in Chicago in 2018). Yoni’s thought leadership on go-to-market strategy can be found in Forbes, where he’s a frequent contributor, while he has been recognized as one of the world’s 50 most influential product marketers by Product Marketing Alliance.

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