One day full of inspiring keynotes, panels and new connections at the premier summit for software product & engineering leaders.
A comprehensive guide to the career trajectories of product managers — the skills and experience needed to ascend to product leadership. Covers strategic thinking, communication, stakeholder management and decision-making, plus the continuous learning and adaptability required to stay competitive and advance.

A methodology for entering new markets from a product perspective — how to decide between hyper-localization and a scaled approach. Drawn from broad international-expansion expertise across more than 120 countries and territories with organizations like Uber Eats and Disney+.

When engineering and product strategy integrate seamlessly, they forge a roadmap that lifts both ROI and user experience. This session explores how engineering excellence makes products reliable and scalable, how a cohesive strategy aligns technology with business objectives, and how that convergence accelerates time-to-market and reduces costs.


In the dynamic world of SaaS, addressing software complexity is paramount — and the emphasis must shift from simply shipping software to generating genuine value. This session highlights user-centric development, agile methodologies and data-driven decision-making as essential for delivering substantial, enduring value to users.

The success rate of software projects has more than doubled since the Agile Manifesto 23 years ago — yet developers and managers are increasingly turning their backs on "Agile", and they're right: Agile is no longer agile. A look at what went wrong, and a discussion about reapplying the Manifesto's core values to reclaim agility for individuals, teams and organizations.

In the whirlwind of growth, how do products scale with intention and clarity? This session anchors product strategy firmly in the company's overarching vision, turning it into clear, actionable goals and then into solutions that deliver tangible value — a discourse on resilient product strategies that resonate with purpose for meaningful growth.

A workshop on using KPIs and KPI trees to measure product success. A KPI tree breaks down overall objectives into specific, measurable metrics — main objective as the trunk, key results as limbs, individual KPIs as branches — delivering clarity, focus, alignment and easier issue identification across teams.

An in-depth workshop for engineers integrating machine learning into application development. Through interactive lectures and hands-on activities, attendees tackle data preprocessing, feature selection, model building and algorithm optimization, and explore deep-learning architectures like neural networks — leaving equipped to build ML models for their own applications.

Every engineer has stories of bug hunting and unravelling system failures. This session mines a selection of those tales for key ideas and hints for improvement, explores the impact of debugging and issue resolution on products, and glimpses the future of what AI advancements might offer.

Digital transformation has accelerated with AI, demand for tech talent keeps rising, and products ship in bulk without always prioritizing customer experience. This fireside chat explores collaboration between product and technology teams — best practices for seamless interaction, shared understanding of priorities, and appreciating strategic direction and critical milestones for cohesive development.



Strategies for assessing the user experience of observability tools — essential UX metrics, research methodologies and instruments to baseline and benchmark new functionality over time. A user-centered approach spanning early incident detection through mitigation for a comprehensive evaluation of UX quality.

When everything feels important, a good decision-making process is the one tool that keeps you sane. Matthias traces the journey from a young founder reacting on a whim to a confident executive — and how to pull yourself out of reactive, stressful decision-making into decisions made with confidence and transparency.

A workshop on building a customer-centric roadmap. Through interactive exercises and role-play, participants learn to comprehend customer needs, simplify technical information, address concerns and navigate objections with active listening and empathy — developing practical skills to promote a customer-focused strategy.

Every organization, from six-month-old startups to 30-year giants, has legacy systems that hold the company's history but can block the shift to a modern digital business. Two decades of experience distilled into successful strategies for updating legacy systems, common mistakes to avoid, and real examples — including insights from work with Martin Fowler, James Lewis and Ian Cartwright.

Product management is full of methods — Lean Canvas, RICE, OKRs — but a shift toward valuing profitability over unchecked growth is changing the game. Fabrice shares how to transform tech solutions from cost centers into profit generators, with strategies and real-life examples for a business world that now demands judicious investment.

A company's evolution can be drafted into four stages — Discovery, Growth, Maturity, Decline — each demanding different product-management skills. Drawing on experience across booming start-ups, product-led organizations and mentoring early-stage founders, Luca reflects on how product leaders can better shape their own role and their team in each phase.

An introduction to the Retrieval-Augmented Generation (RAG) architecture — using an LLM's natural-language capabilities to query a private database without fine-tuning. In the lab, attendees design a RAG system in Python with LangChain, store private documents in a vector database (Elasticsearch), and ask questions in natural language via an LLM.

AI is often just a buzzword — but it becomes a real advantage when strategy leads the way. This session covers what's needed to make AI work: clear goals, focus on business impact, solid foundations, measurement and the right expertise — and the mistakes to avoid, from chasing trends to ignoring the basics — with ethics kept firmly in view.

Beyond the well-known Software Catalog and Templates, Marcel explores Backstage as a full developer-portal framework. Drawing on rolling it out to a large, globally distributed engineering team, he shares the proof-of-concept, deployment and onboarding process, plus practices for performance, reliability and observability to evaluate adoption success.

Modern teams measure product usage, but product-led organizations go further — turning insights into better customer experiences and ROI. Brian shows how to break down data silos, make data the common language across departments, and leverage product data org-wide to drive business outcomes up to executive level.

Exploring the complexities of leading a global technology team — the challenges and victories of managing across time zones and diverse business sectors. Beyond theory, tangible tips for driving customer satisfaction and encouraging team growth, creating a culture where everyone from new recruits to executives contributes to continuous improvement.

A collaborative roundtable on the ethical considerations of AI in product development: how to ensure algorithms are fair and unbiased, the risks of over-relying on AI, and how to balance innovation with ethics — sharing insights, experiences and best practices.




A non-miserable ride through the Python development journey — from coding bliss to production pragmatism. Strategies, pitfalls, tools and tales of triumph that transform your Python saga into a genuinely enjoyable experience, from development to production.

An insightful discussion on harnessing diversity of thought in software innovation. With 45% of women exiting tech within 8 years of entry, this session uncovers the root causes through real examples and explores strategies to foster inclusivity — benefiting not only women but a more diverse, welcoming industry for all.

You built a scalable tech team and enhanced your strategy with innovative products — but did you invest in the product role, or bypass it under budget pressure? This fireside chat explores why a strong product team can be the heart of an innovative company, and how to give them the resources and influence to succeed.




Guidance on fostering an inclusive culture and enhancing recruitment diversity in tech: building a culture that values diversity, implementing unbiased hiring, embracing inclusion as a growth driver, establishing DE&I initiatives, and regularly monitoring their effectiveness.



Mike discusses the metrics, frameworks and UX diagnostics he uses to pinpoint issues in the sign-up and onboarding process, his approach to identifying growth-optimization opportunities when joining new companies, and strategies to help designers and PMs find the best solutions.

A workshop on the transition from on-premises infrastructure to data centers and the cloud. Covers Agile/DevOps methodologies and the shift-left strategy, the Cloud Adoption Framework (CAF) on Azure, and hands-on deployment of CAF using Terraform as an infrastructure-as-code tool.

As QA is transformed by Generative AI, this workshop walks through systems like GitHub Copilot and ChatGPT with practical examples for building a more comprehensive testing strategy for React components and UI. It stresses that while AI generates code snippets, human guidance is crucial to refine and validate suggested tests — and raises privacy concerns around cloud-based solutions.

One of the toughest challenges as an engineering leader is that your team's technical knowledge continuously diverges from your own. This talk explores why it's important to invest in your technical skills, how to do it when inundated with meetings, and why getting back in the loop is key to better decisions and a stronger team.

Managing managers is an entirely different task from managing individual contributors — your role becomes working on the system rather than in it. This interactive session offers frameworks to calibrate performance, define success and growth targets for reports, and support managers transitioning into leadership.



Engineering and Product Management are two sides of the same coin. Carlos guides through the model used by OutSystems engineering to keep both in lockstep on strategy, roadmap, allocation and execution — focusing on organization and people management, prioritization models, data-driven decisions and the key ceremonies a unified team should run.

Strategies for a smooth transition from legacy to modern platforms, anchored by the Engel & Völkers case study and its worldwide CRM overhaul. Covers team management in digital transformations, choosing the right modernization approach, and measuring success post-transformation through feedback and data.
