Product Driven Digital Transformation

Digital Transformation is critical to the ongoing success of nearly every company, however the vast majority of these transformation efforts fail. All too often, enterprises make the faulty assumption that digital transformation is simply about applying technology to existing processes, rather than about fundamentally changing the strategy and approach of their business.  About The Speaker […]

Mastering Product-Led Sales

In this session, Michael Hoy Director of Corporate Sales at Pendo for Startups, will explain why Product Led Sales is the best and most efficient way to grow your company’s revenue, whether your business is an early-stage startup or a blossomed enterprise. About The Speaker Michael is building the Pendo for Startups team and Directing […]

Best GTM Practices for Product Marketing

In this session Jonathan Maimon Head of Product Marketing  at Elementor, analyzed: What is a GTM strategy and what it entails Crystallizing the main product benefits Product messaging & packaging Adapting messages to the right medium How to analyze success About The Speaker Jonathan is a senior product marketing director from Tel Aviv. He’s been […]

The Essential Guide to Product Discovery

Scott Baldwin, Product Excellence Consultant at Productboard, explained how product teams can actively capture, research, and prioritize needs while collecting and validating solution ideas for addressing them. The session’s agenda entailed: The how and what of product discovery Identifying real user problems Product messaging & packaging How to involve your engineers early About The Speaker […]

AMA with Ashvin Vaidyanathan: Fighting Churn During the Covid Crisis

This session is part of the #FightCovid initiative. Despina Exadaktylou, Founding Member at Product-Led Growth Hub sat down with Ashvin Vaidyanathan, Chief Customer Officer at Gainsight to discuss how organizations can fight churn and do more with less during the Covid crisis, along with the role of Customer Success in the equation. About The Speaker […]

Ama with Todd Olson: The Product-Led Organization

Despina Exadaktylou, Founder at Product-Led Growth Hub sits down with Todd Olson Founder & CEO at Pendo to discuss what it takes for SaaS executives to create a solid Product-Led foundation across and within their organizations.

The Evolving Role of the Product Marketer in the Product-Led Era

The Product-Led era is ushering in a golden opportunity for product marketers. In this session, Abby Hehemann Sr PMM at Getresponse will analyze how Product Marketers can be customer-first and product-obsessed to drive rapid growth in their organizations. About The Speaker In her role as Senior Product Marketing Manager at GetResponse, Abby focuses on strategic […]

How to Put Together a Data-Driven Customer Feedback Process

Hannah Chaplin Product Director and Dan Dalton Sr. Product Manager at Pendo explain how centralized qualitative feedback effectively can align with quantitative data into a single picture along with how it can be turned into a data-driven force for any product-led organization. Session’s key takeaways: The need to centralize qual effectively, touching on what voice of the customer means to […]

Why Product Ops is a Secret Weapon for Product-Led Organizations

In this session, Christine Itwaru, Head of Product Operations at Pendo will explain why Product Ops is a critical investment for any product-led strategy. Product-led organizations view their product as not only what the company sells, but also as a vehicle for lead acquisition and pipeline creation, onboarding, education and support. That means a broader […]

The Beginner’s Guide To Product-Led Growth Metrics

This article was first published on Gainsight’s Blog and covers thoughts & conclusions from “The State of Product-Led Growth” a comprehensive report on Product Led GTM practices conducted by ReinventGrowth. Its insights are derived from 40 SaaS organizations like HubSpot, Segment, Intercom, Drift, Clearbit, Typeform, Gainsight, Pendo, Userlane and others. Introduction Introduction Since the beginning […]