Engineering and Product Management are two sides of the same coin. The success of one depends on the success of the other. Therefore, it’s urgent that we abandon the framework where these two roles coexist as separate functions and look at it as One Team, with complementing skills.
This session will guide you through the model used by OutSystems engineering, making sure that Engineering and Product Management are in lockstep with regard to strategy, roadmap, allocation, and execution.
A model of a unified team is a big transformation step and requires a big change in mindset, so we’ll focus on organization and people management, strategy definition, prioritization sources and models, data-driven decision-making, and the key ceremonies that you and your team should implement.

Modern software teams know the importance of measuring product usage, but product-led organizations go one step further, leveraging those insights to build better customer experiences and deliver ROI for their companies.

Product-led companies break down data silos and use product insights to inform strategy up to the executive level. Data is the common language across the organization, and each department monitors usage and behavioral insights to ensure the product delivers maximum value to the customer.

Join Brian Walsh, SVP and GM of products and platform at Pendo, to learn how to leverage product data throughout your organization to drive business outcomes.

In this roundtable session, we will explore the ethical considerations surrounding artificial intelligence (A.I.) in product development. As A.I. continues to advance and become more integrated into our daily lives, it is crucial to examine the potential ethical implications that arise from its use.

During this session, participants will engage in a collaborative discussion to address questions such as:
1) How can we ensure that A.I. algorithms are fair and unbiased?
2) What are the potential risks and consequences of relying heavily on A.I. in product development?
3) How can we balance innovation and progress with ethical considerations? Through sharing insights, experiences, and best practices, attendees will gain a deeper understanding of the ethical challenges associated with A.I. in product development.

AI is often seen as just a buzzword. But it can become a real advantage if we let our strategy lead the way, not the other way around. To make AI work for us, we need clear goals, a focus on what will really impact our business, and a good grasp of what AI can and can't do. We also need to know our stuff, have solid basics like infrastructure, and measure how well things are going. Plus, we can't forget about bringing in people who know AI inside out.

On the flip side, just chasing the newest tech trends, copying competitors without thinking, ignoring the basics, changing plans too often because of AI, and getting caught up in the hype - these are mistakes we should avoid.

In this session, we'll talk about how to change our thinking to follow the successful approach, not the unsuccessful one. And we'll look at how to use AI the right way, thinking about ethics too. These will be our key lessons.

Join Amber Clifford as she explores the product strategy fundamental to a critical business decision: international expansion. In this session, Amber will outline her methodology for initiating new markets from a product perspective. She will concentrate on the strategies she utilizes to decide between hyper-localization and a scaled approach. Acquire invaluable knowledge from her broad expertise as an expert in international expansion, with work experience spanning more than 120 countries and territories with organizations such as Uber Eats and Disney+.

The evolution of a company can be roughly drafted into four stages: Discovery, Growth, Maturity, Decline. Each stage requires different product management skills and activities. Therefore, being aware of the company’s stage can help make better decisions and, especially, set our own expectations about our product leadership role.

Having worked in booming start-ups in the Growth phase, product led organizations in companies in the Maturity and in the Decline phases and mentored early-stage entrepreneurs in the Discovery Luca will reflect his own learnings and provide recommendations on how product leaders can better shape their own role and their team in each phase.

This workshop will instruct participants on creating a customer-centric roadmap, essential for business prosperity. Participants will acquire skills to comprehend customer needs, prioritize satisfaction, and foster robust relationships. Through interactive exercises, attendees will learn to tailor presentations to address customer challenges and enhance credibility.

The session offers methods to simplify technical information for clients, encompassing lucid communication strategies, case analyses, and practical activities. Attendees will also master addressing customer concerns and expectations, thereby improving transparency and fostering relationships via role-playing and discourse. Strategies for engaging with customer inquiries and resistance will be covered, with an emphasis on active listening and empathetic interaction, as well as managing question-and-answer sessions efficiently.

Conclusively, attendees will develop practical skills to promote a customer-focused strategy, refine presentations, elucidate technical matters, address concerns, and navigate objections.

In the whirlwind of growth, how do we ensure our products scale with intention and clarity? This illuminating session delves into the art of scaling products without losing sight of their foundational essence. We’ll explore the paramount importance of anchoring product strategies firmly in the company’s overarching vision. By understanding and internalizing this vision, we can craft holistic product strategies that serve as robust blueprints for the journey ahead.

These strategies then evolve into clear, actionable product goals, ensuring that every milestone achieved aligns seamlessly with the larger purpose. And finally, we’ll discuss how to design and implement solutions that echo these goals, offering tangible value to users. Join us for an insightful discourse on creating resilient product strategies that resonate with purpose, ensuring meaningful growth and impact.