Dive into the complexities of updating legacy systems and discover strategies for a smooth transition to modern platforms. This session will equip attendees with an in-depth comprehension of the challenges associated with updating legacy systems and provide them with practical strategies to facilitate successful change. Specifically we will delve into:
1. Engel & Völkers Case Study: Analyze the company's transition from outdated to scalable systems, with a focus on their worldwide CRM overhaul and the insights gained.
2. Team Management in Digital Transformations: Discover effective leadership techniques and team management strategies during digital changes, along with essential practices for overcoming these obstacles.
3. Choosing Modernization Solutions: Discuss the selection of appropriate modernization approaches, taking into account standards and criteria essential for triumphant transformations.
4. Measuring Success Post-Transformation: Investigate methods for assessing and improving the impact of modernization efforts, ensuring ongoing enhancement through feedback and data analysis.

Modern software teams know the importance of measuring product usage, but product-led organizations go one step further, leveraging those insights to build better customer experiences and deliver ROI for their companies.

Product-led companies break down data silos and use product insights to inform strategy up to the executive level. Data is the common language across the organization, and each department monitors usage and behavioral insights to ensure the product delivers maximum value to the customer.

Join Brian Walsh, SVP and GM of products and platform at Pendo, to learn how to leverage product data throughout your organization to drive business outcomes.

Join Amber Clifford as she explores the product strategy fundamental to a critical business decision: international expansion. In this session, Amber will outline her methodology for initiating new markets from a product perspective. She will concentrate on the strategies she utilizes to decide between hyper-localization and a scaled approach. Acquire invaluable knowledge from her broad expertise as an expert in international expansion, with work experience spanning more than 120 countries and territories with organizations such as Uber Eats and Disney+.

Measuring the success of a product is crucial for any business strategy. This workshop will focus on utilizing Key Performance Indicators (KPIs) and KPI trees to effectively measure product success.

A KPI tree is a structured visualization tool that breaks down overall business or product objectives into specific, measurable metrics. It resembles a tree, with a main objective as the trunk, key results as limbs, and individual KPIs as branches.

The benefits of using KPI trees include clarity, focus, alignment, and easier issue identification. By breaking down objectives, teams gain a clear understanding of what needs to be achieved and can concentrate efforts on improving metrics that directly impact higher-level goals. KPI trees also ensure alignment among employees and facilitate the diagnosis of issues at a granular level.

This workshop will instruct participants on creating a customer-centric roadmap, essential for business prosperity. Participants will acquire skills to comprehend customer needs, prioritize satisfaction, and foster robust relationships. Through interactive exercises, attendees will learn to tailor presentations to address customer challenges and enhance credibility.

The session offers methods to simplify technical information for clients, encompassing lucid communication strategies, case analyses, and practical activities. Attendees will also master addressing customer concerns and expectations, thereby improving transparency and fostering relationships via role-playing and discourse. Strategies for engaging with customer inquiries and resistance will be covered, with an emphasis on active listening and empathetic interaction, as well as managing question-and-answer sessions efficiently.

Conclusively, attendees will develop practical skills to promote a customer-focused strategy, refine presentations, elucidate technical matters, address concerns, and navigate objections.

In the whirlwind of growth, how do we ensure our products scale with intention and clarity? This illuminating session delves into the art of scaling products without losing sight of their foundational essence. We’ll explore the paramount importance of anchoring product strategies firmly in the company’s overarching vision. By understanding and internalizing this vision, we can craft holistic product strategies that serve as robust blueprints for the journey ahead.

These strategies then evolve into clear, actionable product goals, ensuring that every milestone achieved aligns seamlessly with the larger purpose. And finally, we’ll discuss how to design and implement solutions that echo these goals, offering tangible value to users. Join us for an insightful discourse on creating resilient product strategies that resonate with purpose, ensuring meaningful growth and impact.